Nitro Snowboards is proud to introduce Forever Snowboarding, a new long-term brand campaign that reflects who we are, what we stand for, and why we continue to do what we do.

 The campaign launches with a new short film, Nitro Snowboards  Forever Snowboarding, celebrating the people, places, products, shops, communities, and experiences that make snowboarding what it is.

 For Nitro, Forever Snowboarding is more than a campaign line. It represents a commitment that has guided the brand since 1990 — to remain snowboarder-owned and driven, create products that keep people riding longer, support retailers and local communities, and invest in riders, events, films, projects, and snowboarding culture around the world.

“Forever Snowboarding is who we are. It’s pretty obvious but we’re snowboarders, and everything we do starts with that. We’re here for the community and culture, for the people, the product and for the future of snowboarding — on and off the mountain.” - Knut Eliassen (CMO Nitro Snowboards)

Forever Snowboarding will continue to evolve through upcoming films, rider stories, products, events, experiences, and community projects around the world. 

We are snowboarders. This is what we do. Forever Snowboarding.

For more information head over to their website here.