Born out of the need to create quality, fashion-forward technical outerwear for the individuals who represent L1. Since 2003, our goal and brand ethos is simple: the creation of premium goods for a customer who appreciates subtle details, impeccable fit and versatile performance. Our independence and disruptive creativity is what has drawn so many to the brand year after year, and this longing for newness and passion for change is what pushes us season after season. One thing does not define us. Rather, we collectively merge our passions to create our own style and redefine the idea of snowboard outerwear.

The L1 Premium Goods team includes: Jeremy Jones, Joe Sexton, Justin Keniston, Christy Prior, Dominik Wagner, Simon Gschaider, Tom Tramnitz, Dustin Craven and many more passionate individuals.