ThirtyTwo is proud to announce the launch of Zeb Powell’s first-ever full signature snowboard boot: the ZB-1 Lace and ZB-1 Boa, dropping for Winter 2025. While Zeb has had custom colorways in the past, the ZB-1 marks his first complete pro model boot, designed from the ground up to handle the wildest tricks and terrain. Hear from Zeb about his new product and favorite ThirtyTwo memory in his new 30 Year Anniversary interview here:
Born and raised in North Carolina, Zeb has come a long way since his early days at Cataloochee Ski Area. With a lethal combination of classic riding and modern style, fans love watching Zeb for his unpredictable creativity on a snowboard. While the snowboard community has known Zeb as a standout for a long time, the world took notice when he took gold during his debut at the 2020 Winter X Games Knuckle Huck. He’s been in the limelight ever since.
“I wanted a boot that just hits different. The ZB-1 is built for riders who want to push limits with style,” said Zeb Powell.
The ZB-1 was engineered to match Zeb’s progressive approach to snowboarding, pairing next-level innovation with rider-first details. Key features include:
- New Hybrid Power Strap Lace System for a custom fit and added support
- Easy Lace Loops for fast, secure lacing
- New 3-D ELITE FLEX Tongue providing progressive flex and durability
- New ThirtyTwo Outsole featuring an engineered tread pattern and heel stabilizer for binding integration
- Impact dampening EVA midsole
- Articulated Cuff, Performance Backstay & Internal Harness for ultimate comfort, lock-in, and support
The ZB-1 introduces a new fully injected 3-D molded tongue that provides progressive flex and durability. It’s all about the details, and this new boot is even finished off with new ZB-1 3-D gel logo in Zeb’s signature style. The ZB-1 Lace delivers the classic feel and adjustability Zeb loves, while the ZB-1 Boa offers maximum convenience and dialed-in fit with Boa® technology.
A New Era for ThirtyTwo Innovation
Since its inception in 1995, ThirtyTwo has been rider-driven - constantly pushing the boundaries of innovation, performance, comfort, and sustainability. For the 2025/2026 winter season, ThirtyTwo is releasing new boots, outerwear, gloves and accessories including new collabs and signature series colorways with Austen Sweetin, Austin “Vizz” Visintainer, Bode Merrill, Chris Bradshaw, Chris Grenier, Desiree Melancon, Jeremy Jones, Joey Fava, JP Walker, Pat Fava, Phil Hansen, Scott Stevens and Toni Kerkela.
Availability
The ZB-1 Lace, ZB-1 Boa, and the full ThirtyTwo Winter 25/26 line are available now at select retailers worldwide and online at thirtytwo.com